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At universities and work places spoken very little about social media and its impact in the professional context. Social media has grown tremendously in recent years and has become an important tool much like getting your dream job. Approximately 92% of all employers look at your social media before considering hiring you! This means that cat pictures, your fylle-selfie or your political views could cost you your dream job. It is therefore time to clean up your social media accounts (if you are aiming for your dream job). We explain how to clean up in your social media accounts.

Spring cleaning

If you want to use your social media profile to secure a job, start by cleaning out your accounts. See first hand how your accounts appears in a public location. What messages do you, your friends and people who have no connection to you. To do this, sign out of your accounts and search on your name. Then do an audit of your posts. Is all professional, appropriate and well written? Take down anything that does not give a positive image of you, including retweets, and shared the Facebook post.

From now on, you should seek appropriate and neutral posts. You can still chat and have fun but remember that 87% of potential employers are using LinkedIn, 55% use Facebook and 47% use Twitter to find employees. So ill-informed posts and share “false news” would cause them to opt out of you as a candidate for a job.

A positive profile full of witty jokes, friendly exchanges between friends and interesting posts related to your job or the world show a reliable, sensible and employable person.

Right now there are no rules to stop employers from hiring someone because of what they see on social media. The guidelines are expected to be introduced in 2018, which will force the prospective employer to clarify the job description if they are going to examine your social media profiles or not.

Personal marketing

Do you want to be serious about social media, be consistent and professional, creating a personal presentation of yourself that permeates all your social media profiles.

Choose a neat, legible and attractive presentation of yourself on each account and the same carefully chosen photo. Maybe you can ask any professional photographer take a picture of you. Make nice, smart and professional looking. Remember that photo will represent an employable person. A facial image works well (choose clothes, hairstyle and make-wise). Avoid handheld selfies because they can see amateur British out. Do you have a good camera with a tripod and a self-timer works well if there is someone available to take pictures of you.

If you present yourself on several social media channels, there is no need to repeat yourself. Think of it as you are an editor at a magazine and you have to match the appropriate things with the newspaper on various social media platforms (it can help you write a list) for each platform. Facebook can be your personal platform where you share hobbies and are in contact with friends. Twitter may be the account of your most engaged comments. Instagram brings your photos alive with sharp storytelling. LinkedIn listing your skills and experience, and is the place to publish your portfolio and work-related thoughts. By diversifying your social media accounts you get the most out of all platforms and can use each one to “sell” the different parts of your profile, and thus creates a fantastic impression.


If you have a specific career in mind, your social media profile to show your commitment to the issues. A blog could be the perfect way to show your passion for a particular topic. Committed blog post that shows your skills, knowledge and commitment will always impress your potential employer.

Aim to write Ultimate Interactive posts with lots of clear images. If you are too formal, it can make the blog becomes a little boring, therefore let your personality shine through blog posts. Perfectly selected images, accuracy and meticulous attention to detail and your writing skills with grammatically correct texts makes a great first impression and is an excellent example of your professionalism.

In today’s competitive market where recruiters can have a clear and honest picture of you with a quick search on social media, you can not pretend to have a hobby or an interest. Imagine that you go to an interview at a company that makes hiking shoes and you say you love hika. Then they go in to your social media profiles they find only pictures of you in the bars with your friends and not one picture of you with hiking in sight. The last thing you want to face a job interview is to become embarrassed via social media.

Honesty lasts the longest. That’s how it is. Looking for different types of jobs, show that you are willing to learn and have a professional social media profile with different interests and experience, you can still get the job you want.


Once your profile looks great, it’s time to connect with people who can help you find your dream job. The first step is: recruiters.

The vast majority of professional recruitment companies are networking on social media. Therefore, be sure to follow the companies that you prefer to work on, especially on Twitter and LinkedIn. In addition to official accounts of the companies, you can also follow the recruiter who usually share the jobs you might be interested in. The larger companies as Academic Work and Poolia is active on Twitter and give tips and advice to job seekers. If you are targeting specific companies, to link with their HR department to get the latest news about jobs and trainee services. Below is a list of the major recruitment companies in Sweden.

1 Manpower 17.90% (1) (18.99%)

2 Randstad 14.95% (2) (14.77%)

3 Academic Work 13.42% (3) (14.26%)

4 Adecco 8.05% (4) (8.86%)

5 Dedicare 4.10% (5) (3.94%)

6 Poolia 3.72% (6) (3.89%)

7 Future 3.62% (8) (3.35%)

8 NGS Group AB 3.27% (7) (3.59%)

9 SJR in Scandinavia AB 2.73% (11) (2.50%)

10 Uniflex Manning 2.55% (9) (2.99%)

11 Rent a Doctor and Nurse 2.42% (-) (-)

12 Perido Skills 2.36% (10) (2.51%)

13 StudentConsulting AB 2.30% (13) (2.31%)

14 TNG 2.27% (14) (2.30%)

15 Centric 2.26% (12) (2.40%)

16 Bravura 2.02% (15) (1.99%)

17 Läkarjouren in northern Sweden 1.73% (16) (1.75%)

18 Amendo 1.63% (18) (1.44%)

19 Scandinavian Healthcare AB 1.47% (17) (1.52%)

20 lernia Manning AB 1.44% (19) (1.38%)

21 Industrikompetens 1.27% (20) (1.27%)

22 Restaurant Assistance 1.12% (-) (-)

23 Palm Partners 0.91% (22) (0.67%)

24 Storesupport 0.59% (23) (0.66%)

25 ground employees

Do your research

Once you’ve got a job interview give social media a perfect opportunity for research. A business blog or active Facebook / Instagram accounts gives you access to information about the company and their promotions, products and recruitment strategies.

If your interview came on short notice, you can spend an hour or two in the company’s social media accounts. If you have more time to prepare for the interview, read as much as possible about the company. Look at how corporate social media has evolved and get you a good view of their history.

In addition to reviewing the social media accounts are, you may contact the company’s employees, past and present. Send an email to them and ask if they have any tips and or any information about the company that can be helpful for the interview.

LinkedIn winner

There is a automtisk notification via LinkedIn that you get when someone visits your LinkedIn profile that can be used to your advantage if you know the names of those who interviews you. Follow these simple steps:

The day before your interview, visit your interviewer LinkedIn profiles. They will then be notified that someone has visited their LinkedIn profile. They control oh look who it is and see your name and profile photo. When they hit you the next day they will recognize you! This trick will not only familiarize yourself with the interviewer but also show that you are the type of person you plan and do your research. The small details can be all it takes to stand out among the other candidates interviewing to secure the job.

Be yourself

You can still be professional at the same time as you are honest and yourself. Creating the right balance and a positive employability employable presence online.

Do not be afraid to say you’re looking for a job. Reach out to others in the same situation, share tips, advice, help and use social media to let friends and family know that you are in the midst of a job search. If people do not know about something, they can not help you.

If the “be yourself” means to share bad jokes or pictures that you regret the morning after, consider having separate social media accounts. Use your real name for professional accounts and another name for your boring jokes.

Do you think this article has helped you? Please share it with others who need advice, like and retweet when your dream job lands on you.